posted by Phill Allen
October, 12th, 2017
Company News Pharmaceutical Industry News
GlaxoSmithKline Consumer Healthcare has opened the doors on its new state-of-the-art Consumer Sensory Lab at its Brentford HQ in London.
The lab, which runs alongside the GSK’s existing shopper science lab, will try to understand consumer preferences and behaviours throughout the product development process, all the way to the bathroom cabinet.
“This is the first time both facilities have operated on the same site and we believe they will provide substantial consumer insight – both for existing and developing products – which will allow us to refine the items we offer for many years to come,” said Sally Loughlin, GSK Consumer Healthcare senior director, consumer and sensory innovation.
Take a sneak peek behind the scenes of GSK’s UK Consumer Sensory Lab to see how the business is planning on driving innovation in consumer healthcare products.
More about GlaxoSmithKline
GlaxoSmithKline plc is a British pharmaceutical company headquartered in Brentford, London.
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